Formula-E Bespoke Character

For Formula E, we brought the virtual world into reality through the creation of a bespoke, large-scale character installation inspired by FEENIX, a character featured in the Formula E gaming experience on Roblox. Designed to bridge the gap between digital entertainment and real-world engagement, the project transformed a distinctive digital character into an impressive physical centrepiece.

Our team oversaw the custom fabrication and production of the installation, carefully translating the character's unique proportions, intricate design elements, and vibrant colour scheme into a three-dimensional structure. From the distinctive helmet and detailed bodywork to the character's signature tails, every element was developed with precision to preserve its recognisable identity while achieving a premium, professional finish.

Bringing Digital Experiences to Life

The completed installation was showcased as part of a Formula E brand activation, positioned alongside a Formula E racing car to create a striking connection between motorsport, gaming, and physical experiences.

Combining creative design, specialist fabrication, and detailed craftsmanship, the project demonstrates our ability to transform ambitious concepts into tangible brand assets. The result was a visually distinctive installation that extended Formula E's digital identity into the physical world, creating a memorable focal point for visitors and an engaging addition to the wider activation.